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Wednesday, 8 December 2010

True message of Christmas comes to Surrey and SW London



Commuters across the country will be reminded of the real Christmas message with the launch today of a hard hitting national advertising campaign.

More than 2,000 billboard posters featuring a baby scan of Jesus, with the words, ‘He’s on His Way – Christmas starts with Christ’, will appear on bus stops and around towns and cities from the 13th to 27th of December.

The poster depicts Jesus in the womb – with a halo and is part of a national initiative by Churchads.net (Formally Church Advertising Network CAN) an ecumenical group that includes most of the UK’s mainstream churches.

Their ‘Christmas starts with Christ’ campaign includes a series of hard hitting radio adverts and tells the Christmas story in a modern setting. One takes the form of an Airport Announcement and the other an answer phone message from Joseph.

The Churches Advertising Network has been producing striking (and sometimes controversial) national campaigns since the early 1990s. Most famously with the controversial image of Jesus in the style of Che Guevara in 1999, with the caption, "Meek. Mild. As if."

Although the main focus of the campaign is in the UK, there has been global interest and requests for posters and advice from the USA, Canada, Argentina, Jamaica, New Zealand, Poland, South Africa, Australia, Germany and Russia.

Click here to find out more


posted by Radio Jackie News Team @ 2:52 pm  

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